In the last few months, our nation has experienced the beginnings of a powerful cultural shift stemming from the murder of George Floyd and the Black Lives Matter movement. As protests erupted across our nation, leaders from the halls of government to the boardrooms of corporate America have begun re-evaluating the laws, policies, and processes that have systematically created barriers to the advancement of BIPOC.
The world of marketing is also experiencing a reckoning as our industry starts to recognize those barriers cannot be removed by simply implementing a new digital platform or by scheduling a 90-minute town hall webinar. If anything, current times are proving that our industry must restructure our organizations and act in solidarity to close gaps in the hiring, recruiting, and retention of Black professionals in the communications.
This round table brings together change agents and advocates from multiple disciplines within the communications industry, all fighting to eliminate systemic racism within the workplace. Hear how they are actively taking the steps to make that change happen right now and what you can do to advance the cause in your organization.
You'll walk away with:
- A 30/60/90-day plan you can implement within your organization right now
- The downloadable Brand Action Guide to Dismantling Racism
- An understanding of why representation matters internally and externally
- Best practices for hiring BIPOC talent
- Guidance for how to be an ally for colleagues of color at work
THIS WEBINAR FEATURES:
An innate storyteller and strategic creative, Katie Kern is driven by two passions: building bold brands and developing tomorrow's creative leaders. As COO of Media Frenzy Global and co-founder of Act in Solidarity, Katie drives business growth and advocates a "Go There" company culture.
Connecting people and dots is what Lee Deas does in her sleep. While she's awake, she's a big thinker, a change agent, and a buzz starter. As the principal at Obviouslee Marketing and co-founder of Act in Solidarity, she brings people together by cultivating relationships and by hiring the best and brightest people around.
Lori J. Hall is co-founder and head of creative for the recently launched multicultural agency Pop'N Creative. Established because too many brands were offending Black consumers in their marketing, Pop'N Creative helps brands avoid the pitfalls of marketing in a multicultural world.
Nysah Warren works on integrated communications and marketing campaigns at Taylor. She is a co-founder of Hold The PRess, an initiative calling for action, accountability, and transparency in the Public Relations and Communications industry for Black people.