Marketing has changed forever. Tradeshows and in-person events will come back at some point, but important long-term effects are already in place, including changes in the ways we interact, the role of your sales team, and the budgets of your marketing efforts.
This webinar will focus on both the short-term and the long-term impacts of the pandemic on B2B marketing. You'll come away with ideas and strategies to implement now so you can reinvigorate your campaigns and generate new business in the new environment.
Join us to learn about:
- Current data and trends in B2B marketing
- Success stories from early ventures into virtual tradeshows
- Strategies for using digital to drive short-term leads—and evolve your long-term plans
- A checklist you can use to evaluate your B2B marketing plan
THIS SPONSORED WEBINAR FEATURES:
Peter Platt is president of Accountable Digital. He has 25+ years' experience in digital marketing, primarily focused on B2B. In 1993 he led the development of the first Dupont.com website and was one of the first 100 people certified in Google Ads.