Most marketers focus on building brand awareness, driving demand, and nurturing prospects to convert them to qualified leads. However, there are other, important ways to support your sales team and foster shared success for the company.

In this session, you'll hear about creative ways to expand your marketing efforts collaboratively with Sales to the benefit of both teams.

Join us to learn how to:

  • Evaluate your digital marketing channels with sales enablement in mind
  • Create a list of questions to drive brainstorming with your sales team
  • Understand the collaboration process needed to drive account-based marketing
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KEY DETAILS

  • Date: January 19, 2021
  • Length: 45 minutes
  • Presenter: Pam Didner
  • Sponsor: Seismic
  • Topic: Account-Based Marketing, Demand Generation, Marketing Strategy
  • Price: $0

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THIS WEBINAR FEATURES:

Pam Didner is a veteran B2B tech marketer, host of the B2B Marketing and More podcast, and author (Effective Sales Enablement and Global Content Marketing). Her forte is creating successful global marketing plans to meet local marketing and sales teams' needs. Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

SPONSORED BY:

Sponsored by Seismic
Seismic is the industry-leading marketing + sales enablement solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic's Storytelling Platform allows marketers to orchestrate content delivery across channels and helps sellers engage with potential buyers in a meaningful, resonant way.