Publishing survey-based research is gaining in popularity for good reason: It's an ideal content marketing tactic to build authority for your brand. But most marketers aren't trained on survey-related best practices.
This webinar injects a dose of discipline into a marketing tactic that requires it. We'll share an easy-to-remember four-step model that will help you focus on what's most important. You'll also get the inside scoop on must-haves for any survey project—and common mistakes you need to avoid (the kind that earn you, and all marketers, a bad name).
Join us to learn how to:
- Improve the quality of your survey data
- Publish research findings that are both credible and story-worthy
- Increase the reach and impact of your research findings
THIS WEBINAR FEATURES:
Michele Linn is a co-founder and the head of strategy at Mantis Research, a consultancy focused on helping marketers publish and amplify original research. Before starting Mantis, Michele was head of editorial at Content Marketing Institute. She was named one of Folio's Top Women in Media in 2015.