Making the Boring Interesting: Perk Up Your Writing

Do you stare at a white screen with a blinking cursor and break out into a sweat—even though you're a professional? Do you ever wish you could borrow from storytelling techniques to make your content engaging? Do you find yourself resorting to writing that's laden with corporate or marketing clichés? And how do you break out of those patterns?

Join us for a fun writing and storytelling session that helps you break out of your fallback patterns, perk up your writing, and upgrade your content.

You'll learn:

  • Three storytelling techniques you can use every time you write
  • The neuroscience of great writing
  • Ways to find and source unusual stories that will showcase your company


Ahava Leibtag

Ahava Leibtag is the founder and owner of Aha Media Group, a healthcare content agency. She is passionate about providing clear content for people in search of healthcare information.

Rate this


  • Date: February 16, 2021
  • Length: 45 minutes
  • Presenter: Ahava Leibtag
  • Topic: Marketing Content
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.