Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want

In today's crazy world, you need to be able to adapt in real-time to your prospects' and customers' ever-changing behaviors, preferences, and needs.

And you must go beyond data to truly understand what motivates your buyers: What prompts your prospects and customers to take action—and how do perceptions, expectations, and emotions play a role in their decision-making processes?

In other words, you need human insight if you want to drive growth and stay one step ahead of your competition.

Join us to learn:

  • Why insight may be the missing link for your marketing programs
  • How customer feedback can help you make more confident decisions
  • The actual ROI of customer empathy
  • How to stop guessing and finally understand what your customers actually want
Rate this

KEY DETAILS

  • Date: March 11, 2021
  • Length: 45 minutes
  • Presenter: Michelle Huff
  • Sponsor: UserTesting
  • Topic: Customer Experience, Demand Generation, Marketing Strategy
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

TERMS & CONDITIONS

By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.

THIS SPONSORED WEBINAR FEATURES:

Michelle Huff

Michelle Huff, CMO of UserTesting, has 20+ years' experience in gaining insights directly from customers and prospects at tech companies, including Salesforce and Oracle. At UserTesting, she drives go-to-market strategy, demand gen, and customer engagement.

SPONSORED BY:

Sponsored by UserTesting
UserTesting enables organizations to deliver the best customer experience. With our on-demand Human Insight Platform, companies across industries—and employees across roles—make accurate customer-first decisions at every level, at the speed business demands. UserTesting customers include more than half of the world's top brands.