In today's crazy world, you need to be able to adapt in real-time to your prospects' and customers' ever-changing behaviors, preferences, and needs.
And you must go beyond data to truly understand what motivates your buyers: What prompts your prospects and customers to take action—and how do perceptions, expectations, and emotions play a role in their decision-making processes?
In other words, you need human insight if you want to drive growth and stay one step ahead of your competition.
Join us to learn:
- Why insight may be the missing link for your marketing programs
- How customer feedback can help you make more confident decisions
- The actual ROI of customer empathy
- How to stop guessing and finally understand what your customers actually want
- Date: March 11, 2021
- Length: 45 minutes
- Presenter: Michelle Huff
- Sponsor: UserTesting
- Topic: Customer Experience, Demand Generation, Marketing Strategy
- Price: $0
THIS SPONSORED WEBINAR FEATURES:
Michelle Huff, CMO of UserTesting, has 20+ years' experience in gaining insights directly from customers and prospects at tech companies, including Salesforce and Oracle. At UserTesting, she drives go-to-market strategy, demand gen, and customer engagement.