Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want

In today's crazy world, you need to be able to adapt in real-time to your prospects' and customers' ever-changing behaviors, preferences, and needs.

And you must go beyond data to truly understand what motivates your buyers: What prompts your prospects and customers to take action—and how do perceptions, expectations, and emotions play a role in their decision-making processes?

In other words, you need human insight if you want to drive growth and stay one step ahead of your competition.

Join us to learn:

  • Why insight may be the missing link for your marketing programs
  • How customer feedback can help you make more confident decisions
  • The actual ROI of customer empathy
  • How to stop guessing and finally understand what your customers actually want


Michelle Huff

Michelle Huff is the CMO at UserTesting, a video-based human insights platform.

LinkedIn: Michelle Huff


Sponsored by UserTesting
UserTesting enables organizations to deliver the best customer experience. With our on-demand Human Insight Platform, companies across industries—and employees across roles—make accurate customer-first decisions at every level, at the speed business demands. UserTesting customers include more than half of the world's top brands.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Michelle Huff
  • Sponsor: UserTesting
  • Topic: Customer Experience, Demand Generation, Marketing Strategy
  • Price: $0


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