Marketing strategy is a long-term view, focusing on the market with the goal of gaining a sustainable advantage over the competition. For instance, does your business truly know where its market competitors come from—and is it poised to succeed well into the future?
In this webinar, the founder of MarketingProfs will walk through strategies for growth and managing product lines. He'll explain market evolution and how marketing should adapt to each evolutionary stage—including how and why to game out competitors and think about differential advantages.
Join us to learn how to:
- Apply a new way of understanding your market and growth strategies
- Think about your competition and where new market entrants are likely to come from
- Get a clear picture of whether your company is positioned to keep out competitors
THIS WEBINAR FEATURES:
Allen Weiss is the founder MarketingProfs and a long-time mindfulness teacher. He is a senior teacher at InsightLA.org, where he has practiced and taught mindfulness for 20 years, and the founder and former director of Mindful USC at the University of Southern California. His "Basics of Mindfulness" class was noted as the Best in Los Angeles by Los Angeles Magazine.
