The Marketing Power of Live-Event Engagement

In this webinar, we'll discuss the power of brand engagement for driving business value. We'll show how your live-events channel holds untapped potential for marketing success that creates deep engagement with your prospects and customers.

Join us for insights on the following:

  • How does time spent at and with your event brand—whether virtual, in-person, or hybrid—translate to business value?
  • How does live digital engagement compare with other tactics in your media mix?
  • How can you best construct an event strategy across the entire events channel to drive the deepest engagement?
  • How can you capture insights for immediate proof of impact?


Alyssa Peltier

Alyssa Peltier has 10+ years' experience as a marketer, and since 2016 she has worked to build Cvent's global event marketing function. She is responsible for using her background in meetings and events to develop and educate the broader market on the evolving events landscape.


Sponsored by Cvent
Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and 23,000+ customers worldwide. Cvent's solutions give event professionals and marketers the tools they need to automate and simplify the entire event management process and maximize the impact of their in-person, virtual, and hybrid events.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Alyssa Peltier
  • Sponsor: Cvent
  • Topic: Event Marketing, Marketing Management, Marketing Strategy
  • Price: $0


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