Demand Generation Friday Forum


  • Integrated Planning and Execution Is the Path to Campaign Success

    As a marketing director or manager, do you face challenges related to integration—and coordinating all your team's efforts toward achieving one goal? If so, you are not alone; that's a common challenge among marketing teams.

    In this session, you'll find out how to effectively integrate campaigns in the real world, bringing your creative, messaging, content, targeting, technology, data, and analytics together in a thriving ecosystem.

    You'll learn how to:

    • Integrate campaigns successfully
    • Plan effectively
    • Identify common threats to your plan


    Brittany Guidetti
    • Brittany Guidetti
    • Senior Growth Marketing Manager
    • Intelligent Demand
    • @intelligentdem

    Brittany Guidetti is the senior growth marketing manager at Intelligent Demand, a nationally recognized ABM agency. She uses her experience in a wide array of marketing functions to effectively and strategically execute programs for Intelligent Demand.

  • A/B Test Your Way to Better Emails and More Revenue

    Although email marketing has been around longer than many other marketing technologies, it remains a tried and true powerhouse for businesses of all sizes. And the reason it's still around is simple: It works!

    Given the importance of this marketing channel, are you and your business doing all you can to optimize and send better email? If you're not doing A/B testing, it's time to understand what makes it such a powerful strategy, and start setting up and executing testing programs.

    You'll learn:

    • What you should A/B test in your emails
    • How to set up a proper A/B test
    • How to accurately report on your results and make decisions
    • Testing ideas you'll want to share with your team


    Jonathan Woodward
    • Jonathan Woodward
    • Head of Demand Generation, Acquisition & ABM
    • Adobe DX
    • @WoodwardToGo

    Jonathan Woodward is head of demand gen & ABM for Adobe Digital Experience Cloud, Americas. Driven by data and a closed-loop marketing philosophy, he takes pride in delivering demand programs that are buyer centered, innovative, and impactful.

  • How to Improve Demand Generation With Empathy

    The highest priority for B2B marketers is effective lead gen. And you have more channels and technology than ever for reaching potential customers. But connecting and converting buyers has never been more challenging.

    Also, B2B sales are more emotional than B2C because people's careers are on the line. That's why automation tools, best-practices, and data analytics won't help get better results until you master empathizing with your customers. It's time to adjust your strategy.

    You'll learn:

    • How a company increased sales opportunities 303% by being uber-helpful to buyers
    • How to discover your customers' core emotional motivators—so you can increase personalized connections
    • How to design marketing messages with empathy that resonate with those core emotional drivers so that you can create a more impactful content automation strategy


    Brian Carroll
    • Brian Carroll
    • CEO
    • markempa
    • @brianjcarroll

    Brian is the author of the bestselling Lead Generation for the Complex Sale and the B2B Lead Blog. As a researcher and leader in empathy-based marketing, Brian is at the epicenter of the shifting customer landscape. He is also the founder of the B2B Lead Generation Roundtable LinkedIn Group.


Adobe Experience Cloud offers AI-driven solutions for marketing, analytics, advertising, and commerce through the most comprehensive set of customer experience applications and services available. With Marketo Engage, Adobe is the market leader for marketing orchestration, engagement, and measurement across both B2B and B2C industries.
Rate this


  • Date: August 13, 2021
  • Sessions: 3 presentations by top industry experts
  • Length: 45 minutes per session
  • Topic: Demand Generation, Marketing Strategy
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Friday Forum, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.