How to Engage Your Marketing Audience With Hollywood Techniques

Emotional intelligence is critical for effectively engaging your audiences, but EQ is often regarded as some kind of intrinsic, unteachable skill.

It's not!

The proof is in what good actors do every day: deeply connect with their audiences on an emotional level. And actors aren't born—they're made. Or, rather, they're taught.

Marketers, too, can learn to apply principles of theatrical training to better understand how we can engage our customers as they navigate their increasingly complex journeys. Drawing from his experience as an actor and content marketer, Kevin Doherty will help you synthesize that information to improve your content and marketing.

In this session, you'll learn:

  • How to more deeply understand your audiences by using script analysis techniques
  • How to articulate customer behavior by developing a new vocabulary to help you understand those behaviors
  • How effective content marketing aligns with the values and principles of good acting


Kevin Doherty

Kevin Doherty is marketing communications manager at Vyond, a cloud-based animation studio that allows anybody to make media that moves. An alumnus of UCLA's School of Theater, Film, and Television, Kevin specializes in bringing entertainment principles into everyday, real-life communication.


Sponsored by Vyond
Founded as GoAnimate in 2007, Vyond has helped Global 2000 organizations, small businesses, and individuals produce their own videos easily and cost-effectively. Since its inception, Vyond has served 12+ million users who have created more than 22 million videos. We are passionate about the transformative and captivating power of video.
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  • Date: September 8, 2021
  • Length: 60 minutes
  • Presenter: Kevin Doherty
  • Sponsor: Vyond
  • Topic: Marketing Content, Marketing Strategy
  • Price: $0


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