The Edelman Trust Barometer found that people are more likely to trust a technical expert, or a person they view as similar to themselves, than traditional authority figures.
For companies, that means they can't simply default to a spokesperson with a fancy title, which isn't enough to have that person be viewed as a thought leader. Instead, brands need to think holistically about the stories they tell—and the people who tell them.
In this session, we'll explore strategies, tactics, and real-world success stories of starting from scratch and scaling a thought-leadership platform.
Join us to learn how to:
- Create a baseline for potential thought leaders across four interconnected pillars
- Determine gaps and prioritize next steps to start building a thought leader in your organization
- Conduct working sessions with thought leaders to hone content, distribution outlets, and elements of personal branding
THIS WEBINAR FEATURES:
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She is the author of the forthcoming book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley works for Atlassian, software designed to unleash the potential of every team.
