Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

Digital ad spending is expected to total $455 billion worldwide this year—$191 billion in the US alone (eMarketer). Yet, despite massive spending, many marketers still lack the confidence to answer the age-old question: Is my digital campaign working? They simply don't have the analytics capabilities. And if your company hasn't yet reached measurement maturity, how do you get there?

Join us to learn how to:

  • Understand where you are on your digital journey—nascent, emerging, connected, multi-moment
  • Identify the importance of first-party data and take steps to ensure you have a dedicated team with clear accountability
  • Make a plan for data governance, if you don't have a tool already in place
  • Have strategies in place for measuring the impact of analytics on your business


Michael Loban

Michael Loban is the chief growth officer at InfoTrust, a global analytics consulting and data governance company. He co-authored the bestselling Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, and he teaches at two universities.

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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Michael Loban
  • Topic: Advertising & Promotions, Marketing Strategy
  • Price: $0


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