How Your Content Can Contribute to Business Growth

Imagine you could meet buyers mid-journey and deliver a message that fits the need of the moment. In this webinar, our objective is to help marketers level-up their approach to content marketing by demonstrating how the right content—responding to a prospect's need—can drive growth.

With the right tools and the right data, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads.

Join us to learn:

  • How to think about content in a lead gen (and revenue) context
  • The difference between tactical content and "experience" content
  • Selling Simplified Group's Qualified Engagement approach
  • Practical tips to get started


Anola Balthazar

Anola Balthazar is the director of marketing at Selling Simplified Group (SSG). A passionate marketer with 6+years of B2B tech experience, Anola has served in branding, public relations, and demand gen roles in Paris, Melbourne, and London. She now leads EMEA & US expansion at SSG.

Abby Nickols

Abby Nickols is the corporate content writer at SSG. Prior to joining SSG, Abby served in marketing operations at The Hershey Company and as a local news reporter for the Pittsburgh Post-Gazette. She is responsible for all global content development at SSG.


Sponsored by Selling Simplified
Selling Simplified, a controller of 160M+ global B2B records, aims to empower companies in their marketing and sales efforts through unprecedented customer insights and a real-time pulse on intent, via a comprehensive suite of data enrichment, marketing, and analytics tools—with a core mission of helping people make more meaningful B2B connections.
Rate this


  • Date: November 18, 2021
  • Length: 45 minutes
  • Presenter: Anola Balthazar, Abby Nickols
  • Sponsor: Selling Simplified
  • Topic: Marketing Content, Customer Experience, Demand Generation
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.