Gone are the days of spray-and-pray campaigns designed to generate a glut of random leads.
Today's revenue leaders are arming themselves with intelligent data and a multichannel approach. And although the strategy is more sophisticated than ever, the approach is simple: Find out who your best future customers are and get exactly the right messages to them.
Join Shira Abel to discover how to set clear, achievable goals, target specific accounts, realign and pivot if needed—and end up with top closed-won accounts.
You'll learn how to:
- Secure ABM program goals
- Choose targeted accounts
- Implement Advanced targeting tactics
- Lead a seamless campaign journey
- Evaluate progress, measure results
Feel free to bring your strategy questions to this conversational webinar.
THIS WEBINAR FEATURES:
Shira Abel is the CEO of Hunter & Bard, an award-winning marketing agency that focuses on account-based marketing for science- and engineering-driven organizations that sell to enterprise. She's a sought-after corporate speaker as well as a fellow and professor of marketing for technologists at Berkeley.