Gone are the days of spray-and-pray campaigns designed to generate a glut of random leads.

Today's revenue leaders are arming themselves with intelligent data and a multichannel approach. And although the strategy is more sophisticated than ever, the approach is simple: Find out who your best future customers are and get exactly the right messages to them.

Join Shira Abel to discover how to set clear, achievable goals, target specific accounts, realign and pivot if needed—and end up with top closed-won accounts.

You'll learn how to:

  • Secure ABM program goals
  • Choose targeted accounts
  • Implement Advanced targeting tactics
  • Lead a seamless campaign journey
  • Evaluate progress, measure results

Feel free to bring your strategy questions to this conversational webinar.


Shira Abel

Shira Abel has 25+ years of experience leading strategic marketing campaigns, generating over $300 million in pipeline. She has worked with many scale-ups on their brand messaging to land enterprise clients, and she has helped drive change management at several enterprises.


Sponsored by Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multichannel account-based marketing (ABM). The platform connects the first and third-party data needed to understand customers as well as prospects, with the most robust suite of engagement channels available.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Shira Abel
  • Sponsor: Terminus
  • Topic: Demand Generation, Marketing Strategy, Martech
  • Price: $0


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