Building Positive Customer Experiences With Content Marketing

Content is fundamental at every stage of your customer's journey. It's not just a critical tool for engagement—it also builds and nurtures your audience's trust.

When you identify your customer's engagement and decision-making behaviors, you'll formulate the best strategy for engaging with real people—a strategy that echoes their specific wants and needs.

Join us to learn:

  • Cognitive processes and the road to conversions: perception, attention, memory, learning, and decision-making
  • Marketing meets therapy: the intricate relationship between thoughts, emotions, and behaviors, and how to weave that important relationship into your marketing efforts
  • How to develop a people-first strategy that focuses on effective messaging for positive experiences


Fabricio Perez

Fabricio Perez is a marketing and communications specialist at Vyond, a Cloud-based video animation tool. He merges cognitive psychology and content marketing to build positive customer experiences.


Sponsored by Vyond
Founded as GoAnimate in 2007, Vyond has helped Global 2000 organizations, small businesses, and individuals capture the transformative power of video by helping them create their own—both easily and cost-effectively. To date, Vyond has served 12+ million users who have created more than 22 million videos.
Rate this


  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Fabricio Perez
  • Sponsor: Vyond
  • Topic: Marketing Content, Customer Experience, Marketing Strategy
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.