How to Balance Our Cookieless Future and Your Audience's Demand for Personalization

Today's consumers want—no, crave—personalization: 80% of people are more likely to buy from a brand that provides personal experiences. And for sales and marketing teams, personalization means increased audience engagement, more qualified leads, and more pipeline.

But because of increased privacy and cookie restrictions, that sought-after level of personalization is becoming harder to achieve.

Join us to learn:

  • Exactly what data privacy laws mean for marketers
  • How to deliver highly personalized digital experiences that earn buyers' trust as data privacy restrictions increase
  • Insights from our newest report on personalization


Caitlin Seele

Caitlin Seele has built and led marketing teams at high-growth B2B companies for more than nine years. She's the director of revenue marketing at Drift, where she leads revenue strategy, demand generation, digital strategy, and sales and marketing alignment.

Shane Moses

Shane Moses is a senior solutions consultant at Drift, where he partners with the sales team to demonstrate the value of Drift to prospective customers and to consult with them on best-practices and technical strategy. Before beginning his tech career at Box, he spent 10 years as a Helicopter pilot in the US Navy.


Sponsored by Drift
Drift is the Revenue Acceleration Platform that uses conversational marketing and conversational sales to help companies grow revenue and increase customer lifetime value faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.
Rate this


  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Caitlin Seele, Shane Moses
  • Sponsor: Drift
  • Topic: Customer Experience, Demand Generation, Marketing Strategy
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.