The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations

The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone conversations.

It sounds crazy, but it's true.

People call businesses billions of times a month, and those calls are huge drivers of appointments, sales, and revenue. How well your digital marketing drives the right types of calls—and the experiences your business provides to convert them—can make or break your ROI.

Don't be left behind. Join the conversation with intelligence experts at Invoca to discover strategies that leading brands are using to convert more callers to customers. You'll learn:

  • Why calls are a much more valuable marketing goal than clicks
  • How brands optimize digital marketing to drive more valuable calls
  • Which marketing strategies work for better call experiences and conversion rates
  • What data to capture from calls and how to use that info to transform your ROI


Owen Ray

Owen Ray is a copywriter and content marketing expert on a mission to give SaaS content some sass. With an eye for journalistic storytelling, he ignites brand awareness and connections with customers through conversational, fluff-free content that's tuned to drive qualified traffic and engineered to inform and entertain.


Sponsored by Invoca
Invoca is the leader in conversation intelligence for revenue teams. It enables marketing, sales, customer experience, and e-commerce teams to understand and immediately act on the information that consumers share via conversations—leading to better experiences, more conversions, and higher revenue.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Owen Ray
  • Sponsor: Invoca
  • Topic: Customer Experience, Demand Generation, Marketing Strategy
  • Price: $0


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