Do This, Not That: NEW Email Marketing Techniques Working for B2B Now

If your email marketing isn't measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing.

Luckily, Jay Schwedelson has discovered a few simple tweaks you can implement today to get more opens, clicks, and conversions.

In this session, Jay will share email marketing tips based on key industry data that shows what's driving audience engagement and how you can drive big performance—from increasing open rates 30%+ to securing more clicks and conversions.

You'll learn:

  • Small changes to your email creative, landing pages, and overall setup that will radically improve ROI
  • Simple and quick tweaks to double email campaign open rates
  • Specific words in subject lines that can make your email stand out
  • The best days and ideal frequencies for sending emails


Jay Schwedelson

Jay Schwedelson is the founder of, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.


Sponsored by Vidyard
Vidyard is the video platform that helps your business transform communications and drive more revenue through the strategic use of online video. We help you connect with more viewers, learn powerful insights, turn insights into action, and prove the impact of your video programs.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Jay Schwedelson
  • Sponsor: Vidyard
  • Topic: Marketing Content, Email Marketing
  • Price: $0


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