How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive the organizational change needed to make your efforts successful)?

Join us as we unpack a hybrid approach that'll help you better keep up with the demands of your organization. Plus, hear lessons learned by some of the world's best-known brands from the agile marketing experts who've been in the trenches and lived to tell the tales. No matter the size of your company, vertical, or use case, if you're looking to adopt an agile approach—or want to improve what you have in place already—this webinar is for you.

In this session, you'll learn:

  • What it truly means to "go agile"
  • What works—and what doesn't—in agile marketing
  • How to drive the organizational change needed to help your teams be successful


Eric Teitsma

Eric Teitsma has 20+ years of experience in marketing software and technology and leads product management for the Aprimo platform. As part of Aprimo's original team, he helped define the category of marketing operations and watched it grow into the critical business solution it is today.

Robert Bechtel

Robert Bechtel has spent the last 22 years applying Lean and Agile principles in several market sectors, and he has led large-scale agile transformations at numerous organizations. He passionately believes that there is no limit to what can be accomplished by small, empowered teams.


Sponsored by Aprimo
Aprimo offers industry-leading digital asset management and work management solutions that help your teams spend time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Its platform optimizes the way they plan, develop, and deliver exceptional brand experiences at scale.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Eric Teitsma, Robert Bechtel
  • Sponsor: Aprimo
  • Topic: Marketing Management, Marketing Strategy, Martech
  • Price: $0


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