Performance Marketing: How to Do More With What You Already Have

In a world of limited resources, slicing and dicing budgets and resources has become the new norm. But a lack of resources doesn't mean your lead and revenue goals are doomed; it only means that it's more important than ever to make sure you're making the most of what you have... AND that you're investing in ROI-driving activities.

Join Drift's Caitlin Seele and Monique Lemieux to learn:

  • How to identify where your ROI is and how to measure progress
  • How to collaborate within your marketing organization to make the most of the resources you have
  • Which high-ROI marketing plays you can run this quarter and how to turn the insights you learn into programs that bring more revenue


Monique Lemieux

Monique Lemieux is Head of Marketing Ops at Drift, where she owns the strategy, alignment, and performance of marketing operations to help the marketing organization grow revenue through operational efficiency and data-driven insights.

Caitlin Seele

Caitlin Seele has built and led marketing teams at high-growth B2B companies for more than nine years. She's the director of revenue marketing at Drift, where she leads revenue strategy, demand generation, digital strategy, and sales and marketing alignment.


Sponsored by Drift
Drift is the Revenue Acceleration Platform that uses conversational marketing and conversational sales to help companies grow revenue and increase customer lifetime value (you guessed it... faster.) More than 50,000 businesses use Drift to help align their Sales and Marketing and deliver a unified customer experience.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Monique Lemieux, Caitlin Seele
  • Sponsor: Drift
  • Topic: Marketing Management, Marketing Strategy, Measurement & Analytics
  • Price: $0


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