How to Use Positioning Frameworks to Build Powerful Messaging

Feel like your messaging isn't landing like it used to?

Lacks focus?

Or just plain isn't converting?

It may not be your messaging that's to blame.

Join MarketingProfs CEO Allen Weiss to learn why it's likely your positioning that's missing the mark.

In this free webinar, you'll discover why creating a positioning framework that can withstand the test of time is critical for building powerful messaging that connects with customers and helps defend your position in the marketplace.

You'll learn:

  • How positioning is the foundation of a great messaging strategy
  • How to use proper segmentation to target the right audience
  • How to use a perceptual map to track if your messaging is working... or not

THIS WEBINAR FEATURES:

Allen Weiss

Allen Weiss is the founder MarketingProfs and a long-time mindfulness teacher. He is a senior teacher at InsightLA.org, where he has practiced and taught mindfulness for 20 years, and the founder and former director of Mindful USC at the University of Southern California. His "Basics of Mindfulness" class was noted as the Best in Los Angeles by Los Angeles Magazine.

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KEY DETAILS

  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Allen Weiss
  • Topic: Marketing Strategy
  • Price: $0

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