Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites.

But all too often, once those prospects become customers... personalization becomes a thing of the past and they get the same site experience as everyone else.

At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running... and that's where an ABM program for customers can help keep you on track.

Join Drift for this free webinar.

You'll learn how to:

  • Differentiate your prospects' website experiences
  • Let data guide the ABM story
  • Deliver personalized experiences that keep customers coming back


Stacy Chen

Stacy Chen runs Drift for Drift. Have you engaged with a chatbot on Drift's website? She built the playbook behind that bot.

Myriam Diarra

Myriam Diarra leads all things customer marketing at Drift. With 10+ years of B2B marketing experience, Myriam spends her days balancing a unique combination of demand generation, event marketing, and channel marketing.


Sponsored by Drift
Drift, the Conversation Cloud company, helps businesses personalize experiences that lead to more quality pipeline, revenue, and lifelong customers. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Stacy Chen, Myriam Diarra
  • Sponsor: Drift
  • Topic: Account-Based Marketing, Customer Experience, Martech
  • Price: $0


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