How Marketing Teams Can Tap Into Their Superpowers

Marketers are tasked with continually filling larger pipelines, finding more qualified leads, getting better retention, and making higher quotas.

What's not taken into account? Your team's kryptonite—lower headcount, smaller budgets, and time to market.

In this webinar, you'll discover how to use the tools at your disposal to do more (revenue-generating activities) with less (time, team, and budget)—and save the day.

You'll learn:

  • How to make automation your trusty sidekick to keep prospects and customers engaged throughout the entire buyer's journey and customer lifecycle
  • What to consider in order to consolidate your utility belt (your tech stack) to make sure you're getting ROI
  • How to laser-focus on a targeted approach for better conversion


Carol Adkisson

Carol Adkisson is the director of marketing operations at Act-On Software. With a passion for process, systems, and analytics, Carol focuses her expertise on helping marketing teams increase efficiency in lead processes and pipeline creation through data-driven insights.

Jennifer Blanco

Jennifer Blanco is Sr. customer marketing manager at Act-On. She is a dedicated customer advocate who turned her passion for the customer journey into a career. Jennifer also sits on the University of Oregon Portland chapter alumni board, where she organizes networking activities for recent alumni.


Sponsored by Act-On
Act-On Software provides solutions that empower marketers to engage targets at every step of the customer lifecycle—allowing marketers to build smart and effective programs to grow their businesses and generate higher customer lifetime value.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Carol Adkisson, Jennifer Blanco
  • Sponsor: Act-On
  • Topic: Customer Experience, Marketing Management, Martech
  • Price: $0


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