Marketing automation drives your demand-generation engine. But according to a recent study, only one in four businesses is fully utilizing the power of their marketing automation platform!
Don't risk stalling out while your competitors zip by on the demand-gen superhighway.
Join Act-On to discover how to fine-tune your marketing automation platform and make that pipeline hum.
You'll learn how to:
- Fully integrate your tech stack so no leads fall through the cracks
- Go from simple lead scoring to qualifying, predicting, and increasing conversions
- Use automated experiences that show prospects a compelling road forward—and why that's so vital to do
THIS SPONSORED WEBINAR FEATURES:
Jeff Day is Senior VP of marketing at Act-On and has 25+ years of experience working on go-to-market teams and managing all functions of marketing. He's passionate about building highly productive teams and driving growth in tech companies.
Mike Felix is a solutions consultant and sales engineer at Act-On Software. A former engineer for Lockheed Martin and NASA, he brings a decade of experience helping marketers learn that marketing and sales success shouldn't be rocket science.
- Date: June 29, 2023
- Length: 45 minutes
- Presenter: Jeff Day, Mike Felix
- Sponsor: Act-On
- Topic: Demand Generation, Martech, Measurement & Analytics
- Price: $0