Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content

Marketers are often asked to create Sales-supporting content. Yet up to 70% of that content goes unused.

It's not enough for your content to be valuable. Your sellers have to have a need for that specific content. And they have to be able to access it at just the right time.

Discover how a research-backed formula gets your sellers to use your content, creates a better buyer experience, and closes more deals.

You'll learn:

  • How different sales roles use your content in the real world
  • How to put the right content into action at the right time, every time
  • The most effective way to use Digital Sales Rooms to engage both sellers and buyers with your content


Deniz Olcay

Deniz Olcay is Sr. director of product marketing at Allego, where he gives virtual sales reps the tools to be successful. He created learning programs at RAIN Group to help sellers be more effective; he has trained 500+ sales teams; and he has managed multiproduct, multimillion-dollar portfolios for Dun & Bradstreet.


Sponsored by Allego
With Allego, you'll not only make Sales-supporting content easier to find but also receive guidance on customizing that content so Sales stays one step ahead of the competition. And you get real-world feedback so Marketing can improve the effectiveness of content and messaging to win over buyers.
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  • Date: July 20, 2023
  • Length: 60 minutes
  • Presenter: Deniz Olcay
  • Sponsor: Allego
  • Topic: Marketing Content, Demand Generation, Martech
  • Price: $0


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