Marketers are often asked to create Sales-supporting content. Yet up to 70% of that content goes unused.
It's not enough for your content to be valuable. Your sellers have to have a need for that specific content. And they have to be able to access it at just the right time.
Discover how a research-backed formula gets your sellers to use your content, creates a better buyer experience, and closes more deals.
You'll learn:
- How different sales roles use your content in the real world
- How to put the right content into action at the right time, every time
- The most effective way to use Digital Sales Rooms to engage both sellers and buyers with your content
THIS SPONSORED WEBINAR FEATURES:
Deniz Olcay, VP of Marketing at Allego, is intimately familiar with the challenges of selling virtually. He managed a portfolio representing over $650M in annual revenue at D&B, and he was directly responsible for creating sales learning programs at the RAIN Group.
SPONSORED BY:
With Allego, you'll not only make Sales-supporting content easier to find but also receive guidance on customizing that content so Sales stays one step ahead of the competition. And you get real-world feedback so Marketing can improve the effectiveness of content and messaging to win over buyers.
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KEY DETAILS
- Date: On-Demand — Access anytime!
- Length: 60 minutes
- Presenter: Deniz Olcay
- Sponsor: Allego
- Topic: Marketing Content, Demand Generation, Martech
- Price: $0
