Analytics Tomorrow: The End of the Ad Hoc Question

If marketing analytics is any part of your job description, your clients—internal and external—likely rely on you to run reports, tweak digital dashboards, or (shudder) track down database errors.

But you have access to valuable data—why not combine that data with AI to uncover transformational insights? You'll become a teacher, trainer, and data evangelist—and more important to your clients than ever before.

Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications, shows you how next-generation AI tools can help you transform your career.

You'll learn how to:

  • Use AI to uncover the valuable stories behind data so it becomes more than numbers
  • Steer the future of your business through insight-generating questions
  • Get off the backend "hamster wheel" and use data to become a trusted adviser


Jim Sterne

Jim Sterne founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. He now advises companies on analytics strategy planning at Data Driven Leaders Studio and teaches AI and machine-learning to marketers.

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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Jim Sterne
  • Topic: Career Development, Measurement & Analytics, Artificial Intelligence
  • Price: $0


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