Email Marketing Myths Debunked

Is there really a best time to send your marketing email? Should your emails be designed... or plain text? And does your audience really respond to personalization?

There are a lot of opinions about maximizing your email marketing results, with experts arguing on both sides of every variable. So Kelsey and Matt set out to determine what's working today in email marketing. The results may surprise you!

Join Act-On Software's Kelsey Yen, demand generation manager, and Matt Sailor, senior content marketing manager, for this fun, interactive webinar.

They'll unravel the mysteries around email marketing, set the record straight, and debunk persistent email marketing myths.

Plus, you'll get a chance to put your own email marketing knowledge to the test with live audience polls—with one lucky marketer winning a grand prize! Will it be you?

Join us to discover:

  • Which days of the week outperformed others and what time of day got the best audience engagement.
  • How design impacts your response—from CTA placement to color choices and more.
  • What drives a better response: short emails or long? And does a professional tone help or hinder your marketing message?


Kelsey Yen

Kelsey Yen, demand gen manager at Act-On, has been working on mastering the science of email and digital marketing for the past five years. She uses her passion for creativity to drive revenue for brands in both B2B and B2C markets.

Matt Sailor

Matt Sailor, senior content marketing manager at Act-On, has a decade of experience creating content and building strategy in the B2B space. He is still waiting on the call to take over as the new host of Family Feud.


Sponsored by Act-On
Act-On Software provides solutions that empower marketers to engage targets at every step of the customer lifecycle—allowing marketers to build smart and effective programs to grow their businesses and generate higher customer lifetime value.
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  • Date: September 14, 2023
  • Length: 60 minutes
  • Presenter: Kelsey Yen, Matt Sailor
  • Sponsor: Act-On
  • Topic: Communications, Email Marketing
  • Price: $0


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