Creative Automation: Driving Transformation for Efficient Production

Delivering customer-centric and relevant omnichannel digital marketing campaigns can be challenging and complicated. Processes aren't always defined, technologies are siloed, and testing is fuzzy.

If you're getting bogged down in a process that just doesn't work, then it's time to improve your creative production workflow.

Cost and time savings and a faster time to market are obvious benefits, but how do you get there? The answer lies in taking a closer look at your creative production setup and identifying the areas that need improvement.

Join this webinar and learn:

  • How to streamline your process through automation
  • Tactics to achieve shorter digital creative production cycles
  • Ways to form an agile, responsive team to reach markets at triple the speed with flexible edits


Lauren Kang

Lauren Kang is lead product manager at Celtra, where she is responsible for creating exceptional user experiences inspired by creativity from every angle of life. She's passionate about creative direction, product development, and graphic design.

David Ricculli

David Ricculli is Sr. creative automation solutions consultant at Celtra, where he focuses on modern advertising strategy, human-centered UX, and new design challenges in everything from cross-team workflow implementations to pixel-perfect animations.


Sponsored by Celtra
Celtra is helping the world's leading brands transform creative by automating digital production. Say hello to modular creative production—and goodbye to manual and siloed processes. Celtra lets you streamline workflows, automate creative production, and scale up campaign activation at speed.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Lauren Kang, David Ricculli
  • Sponsor: Celtra
  • Topic: Marketing Content, Martech
  • Price: $0


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