AI in Marketing: How to Cut Through the Hype and Harness AI's Potential

Bots may not be coming to take your marketing job... but as more businesses realize the benefits of AI, there's a good chance you'll be working with AI tools to improve your efforts and results.

In fact, many marketers are working with AI today—and gaining a competitive advantage over those who haven't yet adopted this fast-moving technology.

SurveyMonkey surveyed 400 marketers about how they're using—or not using—AI now, and what hopes and concerns they have regarding AI in the future. The results reveal how a balanced approach of AI and authentic human input leads to higher-performing marketing campaigns.

Join us for this free webinar and discover how to...

  • Gain a competitive advantage by using generative AI tools (it's not too late to catch up—this webinar will help you do that)
  • Build better surveys with AI to quickly reveal more precise market intelligence
  • Unlock actionable customer insights for winning marketing campaigns
  • Strike a balance between using AI and authentic human input


Divya Shroff

Divya Shroff is an experienced consumer insights, marketing, and strategy professional. As a senior product marketing manager at SurveyMonkey, Divya helps identify customer needs, market new products, and develop a portfolio of market research products.

Zoe Padgett

Zoe Padgett is an experienced survey researcher at SurveyMonkey. In the last eight years, she has partnered with companies to conduct and publish research on a variety of topics, providing expertise to embed survey best practices across their organizations.


Sponsored by SurveyMonkey
SurveyMonkey is a global leader in online surveys, empowering people with the insights they need to make decisions with speed and confidence. Our intuitive platform provides answers to over 20 million questions every day, helping people and organizations to attract new audiences and delight customers.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Divya Shroff, Zoe Padgett
  • Sponsor: SurveyMonkey
  • Topic: Marketing Strategy, Measurement & Analytics, Artificial Intelligence
  • Price: $0


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