What's the Big Idea? Key Trends in Marketing—and Where AI Fits In

Marketing is accelerating. Campaigns have a shorter life, there are more channels than ever, and your audience doesn't have the attention span it used to.

Adapt to this changing world by tapping into the biggest trends in marketing. In this free kickoff session from AI for Digital Marketers, Martin Kihn—SVP of Strategy at Salesforce Marketing Cloud and former Gartner Research VP—reveals how to use these trends to elevate your branding… and your career.

In this session, you'll learn:

  • What the very best of your competitors are already doing—and how your data organization will impact your ability to compete
  • How to promote your brand in an era of media acceleration with seemingly unlimited marketing channels
  • Why every business is now in show business—and why this is an opportunity to take market share from larger rivals


Martin Kihn

As the SVP Strategy of the Salesforce Marketing Cloud, former Gartner Research VP, and author of House of Lies, Martin has been helping to shape the vision and direction for the world's leading customer data, advertising, and marketing automation solutions since 2018. He has a deep understanding of the intersection of martech, ad-tech, and AI, and how to leverage data science and technology to drive business outcomes and customer satisfaction.


Sponsored by Salesforce
Salesforce is the global leader in CRM, bringing companies and customers together in the digital age. With Salesforce Customer 360, every team—sales, service, marketing, commerce, and beyond—can have a single, shared view of their customers on an integrated CRM platform powered by AI.
Part of MarketingProfs AI for Digital Marketers online series
This free webinar is session #1 of AI for Digital Marketers. To watch the whole series you can buy a ticket for $229 or become a PRO member for just $50 more. With PRO, you'll have access to special events for 12 months, like The Modern Marketer's Guide to Google Analytics in March. Learn more.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Martin Kihn
  • Sponsor: Salesforce
  • Topic: Martech, Artificial Intelligence
  • Price: $0


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