From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

Your brand is worth more than you might imagine. It's the power source behind every image, video, and message you create. And if your audience encounters off-brand imagery and messaging along the customer journey, your brand loses its revenue-driving power.

In fact, most people don't make a purchase until they've interacted with your brand at least a few times. That's because they gravitate toward brands they trust, relate to, and see themselves in—which is why brand consistency is key.

In short: Your brand identity matters to your bottom line.

Don't risk losing your brand identity as you scale. Join Ariana Keil, Sr. growth marketing manager at Canto, in this free webinar to discover how to:

  • Build a strong brand identity that resonates with customers and prospects
  • Ensure a consistent brand experience across every touchpoint
  • Use technology and content workflows to scale your brand presence


Ariana Keil

Ariana Keil is the Sr. growth marketing manager for Canto. With a background in B2B sales and marketing, she has a passion for GTM strategies that holistically target the entire buyer's journey. Ariana believes in the power of content to drive engagement and build brand equity.


Sponsored by Canto
Canto is a leader in digital asset management (DAM) software, serving many of today's top brands in manufacturing, transportation, technology, and more. Its intuitive solution gives you a visual way to centralize, organize, and share all your digital brand assets, so you can save time and gain a competitive edge.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Ariana Keil
  • Sponsor: Canto
  • Topic: Branding, Marketing Content, Customer Experience
  • Price: $0


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