Search and social media have become a critical part of the customer discovery journey. But getting in front of customers requires more than engagement.
Today, algorithms determine what is seen—or hidden—on social media and search results. Which means you need to engineer "machine trust" to build an algorithm's confidence in your digital presence.
This session offers actionable strategies for brands to optimize their localized digital presence across social media and search, authentically engage with local communities, and build machine trust simultaneously.
Join Yext Chief Data Officer Christian Ward as he reveals:
- The relationship between human-provided data and machine trust—and the three factors you can use to boost machine trust
- Strategies for multilocation brands to create a cohesive online presence across social media, business listings, and webpages to support the full discovery journey
- Tools and platforms designed for managing localized content across multiple locations and platforms to build a trustworthy digital presence at scale
THIS SPONSORED WEBINAR FEATURES:
Christian J. Ward, EVP and Chief Data Officer at Yext, helps clients identify, value, and maximize their data’s value. He has developed and executed hundreds of partnerships worldwide, from entrepreneurial firms to the world’s largest data companies.
SPONSORED BY:
