Email Marketing Friday Forum

EVENT AGENDA

• NEW Demand Gen Secrets for Email (And More!)

  TIME: 11:30am–12:15pm LENGTH: 45 minutes

  The old email playbook is dead. And if you're still relying on the same tired demand gen tactics, you're getting left behind.
  
  In this fast-paced session, Jay Schwedelson spills the NEW secrets powering real B2B results right now. No fluff, just what's working today: from email hacks that drive instant responses to easy AI tips, LinkedIn plays that actually get engagement (not crickets), and Instagram tactics that surprise even the skeptics. You'll walk away with a modern blueprint for demand generation.

  Plus, we'll call out the outdated strategies you should ditch before they tank your pipeline.

  Three takeaways from Jay's session:

  • Email tactics that convert: Learn fresh email tricks (beyond subject lines) that cut through crowded inboxes to deliver your message
  • LinkedIn & Instagram for B2B: Discover how to use social to actually generate demand, not just likes
  • Offers that work (and flop): See which lead magnets and promos are killing it right now—and which to avoid like a bad webinar invite

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  SPEAKER

  

  • Jay Schwedelson
  • President, CEO, Founder
  • Outcome Media, SubjectLine.com, GMH

  Jay is the founder of SubjectLine.com, the free subject-line rating tool ranked in the top 1% of all websites worldwide. He is also the president and CEO of Outcome Media, a multibrand marketing services company that includes GURU Events in its portfolio.

• Behind the Send Button: Automating Deliverability for Modern Marketers

  TIME: 12:30pm–1pm LENGTH: 30 minutes

  You know the frustration: You hit send... but not every message reaches the inbox. Between shifting filters, sender reputation risks, and endless manual checks, keeping deliverability healthy can feel like a full-time job.

  In this session, ZeroBounce COO Brian Minick pulls back the curtain on the hidden systems that determine inbox placement—and shows you how to play by the rules so more of your emails reach your prospects.

  Join Brian to discover how to:

  • Build lightweight, repeatable processes that keep your emails on track and in the inbox, no matter your list size or sending platform
  • Use automation to make email delivery more reliable, not reactive
  • Strengthen deliverability and free up time to focus on creating campaigns that drive results using a practical framework

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  SPEAKER

  

  • Brian Minick
  • COO
  • ZeroBounce

  Brian is the chief operating officer at ZeroBounce and an email deliverability thought leader. With 15 years in tech and marketing, he oversees Support and Sales and makes sure your emails reach the inbox. Brian is a regular guest speaker at industry events and often shares his insights in Inc. and Entrepreneur.

• Email Marketing Year in Review: A Six-Point Audit of Your 2025 Email Program (Before Planning 2026)

  TIME: 1:15pm–2pm LENGTH: 45 minutes

  It's time to start plotting your email marketing campaigns and programs for the year ahead. Where do you begin? Skip the big blank piece of paper and start by auditing THIS year's winners—and underperformers.

  In this session, Jessica Best covers six ways to audit your email performance so you can plan smarter for next year:

  • Results: Which emails were the top performers (and why?). Which emails underperformed (and WHY?).
  • List Growth: Where do you get most of your new subscribers/prospects? Are there opportunities to improve/expand?
  • Automation: What parts of the customer journey need nurturing that aren't getting it now?
  • Frequency: Are you sending the "right" amount to each of your segments? (How can you tell?)
  • Creative: Are your emails keeping up with best-practices, devices, and dark mode?
  • Reporting: Is how you're measuring your marketing working throughout the year to help your team optimize?

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  SPEAKER

  

  • Jessica Best
  • Owner/Chief Strategist
  • BetterAve

  Jessica has 15+ years of experience in email marketing, CRM, and permission-based data-driven marketing. She's spent her career helping clients increase sales with customer data and teaching other marketers to do the same. Jessica is the owner and chief strategist of BetterAve.