XEO and the Future of Search by MarketingProfs and Search Engine Journal

AI-powered search is here—and only getting bigger.

And while they both build trust and authority, the rules of traditional SEO and the new AI-powered search game aren't the same.

If your brand relies on organic search to get found or get sales, you can't afford to fall behind. You need to switch up your game plan.

Welcome to XEO: Cross Engine Optimization, the intersection of SEO, GEO, and all things AI search.

Join MarketingProfs and Search Engine Journal for this free online event on January 30, featuring leading experts covering what's changed and what to do now to get found, wherever your target audience searches. With two tracks featuring sessions focused on what works today to boost your presence in both search engines and AI chatbot responses, you'll learn how to optimize your brand and your content to get discovered everywhere.

AI is changing the way customers find solutions. Make sure they find you.

SESSIONS INCLUDE...

[OPENING KEYNOTE] SEO Reality Check: What Broke in 2025 and How to Fix It in 2026
Beyond SEO: An Introduction to Creating Content for Artificial Intelligence Optimization (AIO)
Authority as Strategy: Why Your Brand Story Matters More Than Ever
The CMO's Guide to GEO
Experience, Expertise, Authoritativeness, Trustworthiness—the Universal 3-tier Strategy to E-E-A-T in the AI Era
Measuring the Balance Between Earned, Owned and Paid and Dominate AI Growth
Top UX Fixes That Boost SEO & Search Visibility
Zero-Click Conversion Strategies: AI & Google Search
Attribution and Proving ROI to Get More Search Marketing Budget
Ask an Expert With Wil Reynolds & Andy Crestodina: XEO in 2026

THIS FREE EVENT FEATURES:

Andy Crestodina

Co-founder & CMO | Orbit Media

Dale Bertrand

President | Fire&Spark

Janet Miller

President & CEO | Marketing Mojo

Jason Barnard

CEO | Kalicube

Jennifer McDonald

Senior Marketing Manager
Search Engine Journal

Katie Robbert

CEO | Trust Insights

Nadya Khoja

Content and Growth Leader

Tamara Scott

Co-founder & CCO | overQualified

Tom Shapiro

Founder & CEO | Stratabeat

Wil Reynolds

Founder & CEO | Seer Interactive

KEY DETAILS

Date: January 30, 2026 — 11:30 AM ET
Length: 4-1/2 hours
Sponsor: MarketingProfs and Search Engine Journal
Topic: SEO, Artificial Intelligence
Price: $0

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