EVENT AGENDA
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Your ICP Is the Strategy: Using AI to Create Campaigns That Actually Connect
AI can speed up your campaigns—but if your Ideal Customer Profile (ICP) isn't driving decisions, faster just means more noise. In this session, Karlyn Ankrom shows you how to use ICP development for themes, messaging, and channel choices before AI ever enters the picture.
You'll walk away knowing how to:
- Use ICP development as a strategic filter for campaign decisions, shaping what to say, where to show up, and what marketing efforts to stop pursuing
- Connect ICP insights to campaign decisions, ensuring AI supports clarity instead of accelerating unfocused ideas
- Apply AI as an amplifier for well-defined inputs to create more cohesive, relevant campaigns without flattening your brand voice or sidelining human judgment
SPEAKER
- Karlyn Ankrom
- CEO
- Oh Snap! Social
Karlyn is CEO of Oh Snap! Social and creator of the Fan Firestarter Framework. She helps social-media-allergic experts build content that drives trust and revenue—without losing their voice or sounding like a sales pitch.
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From Dumpster Fire to Dialed In
Requests pile up, approvals stall, and reporting is still painfully manual—while leadership expects you to launch faster and prove results. Sound familiar? In this session, Richard Blatcher walks you through how high-performing marketing teams are fixing the chaos. Less firefighting. More results.
You'll learn how to:
- Eliminate the bottlenecks that delay launches
- Use AI-powered automation to speed execution without losing control
- Gain real-time visibility into campaign performance
SPEAKER
- Richard Blatcher
- Director of Industry GTM
- Wrike
Richard leads Industry Solutions at Wrike with 30+ years across media, marketing, and SaaS. He's held global roles at Autodesk and PROS, driving go-to-market strategy for disruptive solutions across strategic industries.
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From Campaigns to Revenue: How to Build, Track, and Prove What Actually Drives Pipeline
You're executing well—but leadership keeps asking, "What revenue did this actually drive?" The gap isn't effort. It's structure. Janet Ballonoff introduces a revenue marketing approach to campaign management that prioritizes pipeline impact over execution.
You'll learn:
- How to structure campaigns using a revenue marketing approach focused on pipeline and outcomes
- Where attribution typically breaks down and how to set it up correctly from the start
- A practical, repeatable framework—from structuring campaigns around revenue goals to setting up tracking and attribution correctly from day one
SPEAKER
- Janet Ballonoff
- Founder
- Marketing Strategy Solutions
Janet is the founder of Marketing Strategy Solutions, helping B2B teams turn marketing into a clear driver of pipeline and revenue. She specializes in revenue marketing, attribution, and campaign strategy tied directly to business outcomes.
SPONSORED BY:
