The perfect sales pipeline is not a myth. It exists! And it will help you convert more prospects to customers—no salesy talk required.

To get there, you just need to understand how the human brain works when making a purchasing decision.

Join behavioral psychology and marketing expert, Kenda Macdonald, for her B2B Backstage premiere to discover the sales cycle stages you need to consider when creating your own perfect pipeline, and how you can use those stages in your inbound marketing.

You'll learn how to provide the information your prospects need, at the right times, so they are delighted to be a part of the process—and so they purchase more.

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KEYNOTE

Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She is an international public speaker, a multi award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain.

HOSTED BY

Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As an educational content director, she helps develop MarketingProfs' premium training products. Kerry hosts MarketingProfs' weekly interview show Marketing Smarts, and runs The Backpack Show with New York Times bestselling author Chris Brogan. She also co-hosts Punch Out With Katie and Kerry about people's hobbies, interests, and weird collections.

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