Believe it or not, you have a lot in common with the US presidents. That's because you're often charged with using communication—particularly writing and public speaking—to inspire others to take action. Now you can put the communication secrets of our nation's chief executives to work for you.

Learn to prepare like Lincoln, to be clear and concise like FDR, to be physically commanding like Washington and LBJ, and vocally inspiring like Ronald Reagan. Discover storytelling tips from Theodore Roosevelt and Barack Obama. Walk away with the skills to be a "Great Communicator" in your own work.

At the end of this session you'll be able to:

  • Develop clear and concise communications that inspire action
  • Employ vivid word choices and stories in presentations to stand out and connect with audiences
  • Deliver your next pitch or presentation like a successful stump speech or State of the Union address

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KEYNOTE

Nick Westergaard is a strategist, speaker, author, and educator. As chief strategist at Brand Driven Digital, he's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. He's the author of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, and a TEDx speaker coach. His work helps those struggling to stand out in our crowded, distracted world.

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