The way customers interact with social media is ever-changing. So, how do you ensure that you're ready for what comes next? In this presentation, Zontee breaks down four key frameworks you can use to build a future-proof social media strategy.
You'll discover how to use your data to improve the customer journey and map customer engagement, through specific exercises you can take back to your team. Plus learn from case studies from brands large (such as Oracle Marketing Cloud) and small (including Brooklyn Creative League).
At the end of this session you'll be able to:
- Reset your social media strategy in 2020-2021
- Amplify conversations that convert
- Test how social media content impacts behavior using key frameworks
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Zontee Hou is the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York. She's advised brands including Allstate Insurance, Oracle Marketing Cloud, and the International Monetary Fund, and has earned a PR News Platinum Award and a Forrester Groundswell Award.