Everybody wants to be an influencer. A spokesperson. A thought leader. Individuals want to build their personal brands, companies want to build their reputation in their industry, and marketers everywhere want to leverage these people and brands to influence customers and job candidates.
But what makes a "thought leader"? How do you go from unknown to unstoppable? How can you accelerate the increase in influence and turn it into a repeatable process to build a pipeline of credible spokespeople?
In this session, we'll explore strategies, tactics, and real-world success stories of starting from scratch and scaling a thought leadership platform, including how to:
- Use the framework for building thought leaders: four pillars to assess and execute a thought leadership strategy
- Develop a partnership between marketers and future company thought leaders to create content for editorial, social media, speaking engagements, and press opportunities
- Access worksheets and helpful hints to drive consistency across the organization
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KEYNOTE
Ashley Faus is a marketer, writer, and speaker by day and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She currently works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team.
