It's the topic that you and your team talk about quarter after quarter. It's the question senior executives are asking. It's the marketing challenge (and opportunity) that's not going away. "How can we address diversity, inclusion, and multicultural marketing in a purposeful way, without being performative—while continuing to grow our business?"
Your audience isn't homogeneous and one-size-fits-all marketing messages simply don't work. What's a busy B2B marketer to do when you're trying to craft campaigns that engage the masses but still feel personal, and you've got limited time frames and budgets to work with?
The answer is simple—model what's already working!
Join Sydni as she shares practical insights on "what's working now" and how you can stand up as an advocate for diversity, deepen engagement, and increase loyalty with multicultural audiences.
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Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th-generation entrepreneur. Since 2006, her team has been helping companies to drive engagement with small, minority- and women-owned businesses. They have worked with over 10,200 small businesses in 79 different industries, and today they work with companies like Facebook, Google, LinkedIn, and more.