Congratulations, you've researched and built your B2B Buyer Personas. Now don't let your effort go to waste! Put your personas to work and you'll see an impact on your marketing strategy, including content creation that addresses your different types of clients.
Join us to learn how to:
- Socialize your Buyer Personas, getting your team and key stakeholders on the same page.
- Use Buyer Personas to inform your content marketing strategy and improve the potential customer's experience during the customer journey.
- Extract insights from your Buyer Personas to develop content ideas that your target audience finds informative and useful.
- Help your content writers stay on track and write awesome, compelling content for your target customers.
Use your Buyer Personas to guide your marketing content strategy and align you with the customer success and sales teams. You'll generate content ideas and strategies to connect with your target audience with an experience that feels customized to their needs.
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- PRO-exclusive webinars on forward-thinking topics
- Our complete course catalog
- Master Classes
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THIS PRO WEBINAR FEATURES:
Ardath helps B2B companies create persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. She is the author of Digital Relevance: Developing Marketing Content + Strategies that Drive Results and eMarketing Strategies for the Complex Sale.