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How a Well-Run Customer Advisory Board Can Help Your Company Collect Corporate and Product Feedback to Expand Revenue

Presenters:
Eyal Danon, Gavin Nathan
Moderator:
Jennifer Kelly
Broadcast:
Thu, Mar 16, 2017, 12pm ET
Length:
60 minutes
Rating:
This online marketing seminar received 5 star(s)

If the customer is always right, then isn't it important to know how your customer feels about your product or service? A customer advisory board (CAB) is the ideal method for B2B marketers to validate corporate strategies, collect input for product development, and deepen relationships with key customers to grow revenue opportunities.

In this PRO seminar, you'll learn the essential elements for creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, how to run effective in-person and remote meetings, and how to turn those meeting insights into actions that will help you retain customers and positively impact your bottom line.

Presenters

Eyal Danon is founder of Ignite Advisory Group, and is responsible for the company's unique and effective approach to customer advisory councils. He has developed and managed highly influential and strategic customer advisory boards for many leading organizations, including Dell, HP Enterprise, Intel, Xerox, Adobe, Verizon, and Reuters. He is the author of Cracking the C-Suite: A Practical Guide to Creating a Shared Future With Your Executive Customers.

Gavin Nathan is founder of Customer Advisory Board .org and has extensive experience designing and managing customer advisory boards and executive engagement programs. In addition, he created CAB Perform, a popular technology platform for managing customer advisory boards. Gavin is well-versed in engaging Fortune 500 executive decision makers, and has helped several pre-IPO technology companies grow their customer bases.

Who Should Attend?

Anyone who wants to better understand their customers, deepen existing relationships, and gather information for future product development.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Pinpoint the benefits your organization can gain by establishing a customer advisory board
  • Create a list of actions your organization needs to implement for a successful CAB program
  • Identify resources and tools you can use to improve an existing program

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