How to Harness User Experience as Your Secret Marketing Weapon
- Jon-Mikel Bailey
- Kerry O'Shea Gorgone
- Thu, May 18, 2017, 12pm ET
- 60 minutes
What moves the needle in marketing today? Design is not enough. Content is not enough. SEO is not enough. Marketing is about building a level of trust with your audience, where you serve up the best solutions for your customers. Less-than-ideal user experience (UX) can destroy the trust you've built in a hot minute.
In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return.
Bonus! Seminar attendees get this How-To Guide!
The Serious Marketer's Guide to Creating a Website That Works
In this website-focused guide, you'll learn what it takes to develop and operate your company's most powerful marketing tool. Whether you're building a website from scratch or optimizing an existing one, you'll discover how to approach the project to ensure your website communicates your brand effectively and distinctively.
Jon-Mikel Bailey has worked in sales, marketing, and business development for technology and marketing firms before he co-founded Wood Street in 2002. He gives seminars on Web marketing, social media, branding, design, and development to chambers of commerce, trade associations, and colleges.
Who Should Attend?
Anyone who wants to build traffic and increase conversions on their website, including but not limited to digital marketing professionals, website managers, and content marketers.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Identify the digital marketing priorities that matter to your target audience
- Recognize what content you need to incorporate to build trust with customers
- Determine which elements matter to Google and your target audience
About Teach Me How Seminars
Teach Me How seminars are live, 60-minute webcasts with actionable, tactical takeaways. Not your typical seminar, these highly interactive events hold your attention with polls and Q&As throughout. Each seminar comes with a detailed How-To Guide and a step-by-step Action Plan. Other seminars tell you what you should do—ours teach you how.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.