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Email Marketing Master Course: How to Use Email to Build Customer Relationships

Adam Q. Holden-Bache
Jennifer Kelly
Thu, Dec 7, 2017, 12pm ET
60 minutes
This online marketing seminar received 4 star(s)

Email marketing is a critical component of nearly every customer relationship program. Email can be used to help guide a prospect from having minimal knowledge about your product or service, to becoming a customer. If used correctly, a well-run email program can build relationships starting at the prospect stage and extending from conversion to retention and even through customer advocacy.

In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business.


Adam Q. Holden-Bache is the author of How to Win at B2B Email Marketing: A Guide to Achieving Success. Adam's book guides readers through all aspects of a B2B email program, from strategy to analysis. Adam currently serves as email marketing director at Enventys Partners. Prior to Enventys, Adam was the CEO of Mass Transmit, a B2B digital marketing agency.

Who Should Attend?

Marketing managers, email marketers, and anyone who wants to learn how to use email nurturing campaigns to attract prospects and advance them through the conversion funnel.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Identify and create lead nurturing content for all stages of the customer relationship
  • Learn how to use email to progress leads through the sales cycle
  • Pinpoint common relationship-building challenges, and learn their solutions

About Email Marketing Master Course

MarketingProfsThis online seminar is the first class of MarketingProfs Email Marketing Master Course. These 10 classes will ensure you're making the most of your email marketing programs and achieving an out of this world ROI.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

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