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Take 10: A Crash Course in Pricing Strategies

Heidi Cohen
Fri., Jan. 11, 2013, 11am ET (8am PT)
10 minutes

It's paramount that your product is priced perfectly in order to optimize your profitability. That's a no brainer. But, there are quite a few factors and pricing strategies to take into account to find that sweet spot. You're in luck: we're here to help you map them out so you can start making money right away!

In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products. By the end of this tutorial, you'll be able to make an informed pricing decision.


Heidi Cohen has over 20 years in direct and digital marketing experience across diverse product categories encompassing soft goods, highly regulated financial services, entertainment-related products, and craft-oriented offerings. Heidi simplifies the complex concepts behind today's evolving marketing challenges.

Who Should Attend?

If you're a marketer looking for the secret recipe for pricing your products, this Take 10 is for you!

What Will You Learn?

  • Five pricing options
  • All about cost structure and cost breakout
  • Five factors that may change your current pricing strategy

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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