Take 10: SWOT Is Not Enough—A Four-Step Approach to Competitive Analysis
- Allen Weiss
- Fri., Aug 30, 2013, 11:00 AM
- 10 minutes
Although a SWOT analysis is a solid place to start, it won't help you to think dynamically about your competition, which is essential to the health of your brand and business.
In just 10 minutes, we'll review a four-step approach to competitive analysis that will give you a much broader view of your competitive landscape. Plus, you'll learn to think more strategically about your competitors' next moves and the most effective ways for you to respond.
Allen Weiss is founder and CEO of MarketingProfs. He's also professor of marketing at the University of Southern California (USC). Prior to joining the faculty at USC, he was on the faculty at Stanford University and was a consulting member at AT&T Bell Laboratories. He has been published in the Journal of Marketing Research, Journal of Marketing, Management Science, Organization Science, Journal of Financial Economics, Journal of Law, Economic and Organization, and the Journal of Industrial Economics.
Who Should Attend?
If you're a marketer or business owner looking to make more strategic moves and better analyze your competition to stay ahead of the game, this Take 10 is for you.
What Will You Learn?
- How to identify competitors
- A four-step approach to competitive thinking
- How to change the competitive game by playing out scenarios
About our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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