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Take 10: Three Steps to Creating Elite Brand Ambassadors

Robin Samora
Fri, Apr 10, 2015
10 minutes

There's a secret weapon for building brand trust and increasing sales: brand ambassadors. It's a common misconception that brand ambassadors are just a street team of pretty women in colorful t-shirts. In reality, they're valuable assets whose impact outperforms paid ads, sponsorships, and other expensive promotions.

In just 10 minutes, you'll learn how to identify ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story and values, as well as how to help you attract new talent to keep your brand top of mind.


Robin Samora has more than 20 years of experience in helping major corporations, small businesses, and entrepreneurs with PR, promotions, and visibility strategy to get big results in a crowded marketplace. Her Boston-based company, Partner Promotions, works to create A-teams of friendly and talented ambassadors who help people know, like, and trust brands.

Who Should Attend?

This Take 10 is for anyone involved in marketing, new business development, HR, or sales looking to identify brand ambassadors for better visibility and growth.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Increase sales by using brand ambassadors
  • Build trust for your brand
  • Use brand ambassadors to create loyalty and foster company spirit

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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