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Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist

Nancy Harhut
Fri, Mar 6, 2015
10 minutes

Research shows the average user sends and receives 121 emails a day. By 2018, that number is projected to climb to 140. With so many messages overflowing in your prospects' inboxes, it's easy to understand why the majority are ignored or deleted—but how can you make sure the emails you send don't end up in the trash?

In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates.


Nancy Harhut is the chief creative officer of Wilde Agency, where she combines social scientists' insights about human behavior with marketing best practices. Prior to Wilde, she worked in senior creative management positions with Hill Holliday, Mullen, and Bronner. Nancy is a frequent speaker at industry conferences, and has been recognized as the Direct Marketer of the Year by NEDMA, a Hatch 100 Creative Influencer by the Ad Club of Boston, and a Top 40 Digital Strategist by the Online Marketing Institute.

Who Should Attend?

This Take 10 is for anyone who writes or approves email copy and is interested in improving open rates, subject line testing, and increasing response rates.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Identify six keywords that drive open rates
  • Apply marketing psychology to boost email readership
  • Utilize a different 'must read' technique each day of the week

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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