Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy

Courtney Herda
Fri, Mar 20, 2015
10 minutes

Boosting your online visibility can be a snap with pay-per-click (PPC) advertising on platforms like Google AdWords and BingAds. But to really stand out from the crowd, it's important to differentiate your ads with copy that increases clicks and drives conversions.

In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.


Courtney Herda is an experienced digital marketing veteran with more than nine years of experience in SEO, pay-per-click, social media marketing, and advertising. She founded Smarter Searches, and routinely works with customers of all sizes on their SEO, PPC, social, UX, and website needs. Previously, she was the Search Engine Marketing Manager for the E.W. Scripps Media Group and their SEM agency and with talk-radio host Dave Ramsey to spearhead SEO and PPC projects.

Who Should Attend?

This Take 10 is designed for anyone who works on pay-per-click accounts or wants to learn more about maximizing the impact of their PPC ads.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Differentiate your ads and create ad copy that works
  • Optimize ad performance
  • Eliminate wasted spend by qualifying users before they click your ad

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!