Take 10: Three Tricks to Create Killer Pay-per-Click Ad Copy
- Courtney Herda
- Fri, Mar 20, 2015
- 10 minutes
Boosting your online visibility can be a snap with pay-per-click (PPC) advertising on platforms like Google AdWords and BingAds. But to really stand out from the crowd, it's important to differentiate your ads with copy that increases clicks and drives conversions.
In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals.
Courtney Herda is an experienced digital marketing veteran with more than nine years of experience in SEO, pay-per-click, social media marketing, and advertising. She founded Smarter Searches, and routinely works with customers of all sizes on their SEO, PPC, social, UX, and website needs. Previously, she was the Search Engine Marketing Manager for the E.W. Scripps Media Group and their SEM agency and with talk-radio host Dave Ramsey to spearhead SEO and PPC projects.
Who Should Attend?
This Take 10 is designed for anyone who works on pay-per-click accounts or wants to learn more about maximizing the impact of their PPC ads.
What Will You Learn?
At the end of this Take 10, you'll be able to:
- Differentiate your ads and create ad copy that works
- Optimize ad performance
- Eliminate wasted spend by qualifying users before they click your ad
About Our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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