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Take 10: Five Tips to Create Successful Nurture Campaigns

Cyndi W. Greenglass
Fri, Mar 27, 2015
10 minutes

Sales is all about closing deals, marketing is all about developing relationships. And in order to hand off qualified leads ready to convert, it's important for marketers to create dialogue and engage with their prospects in a way that moves them through the sales funnel.

In just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.


Cyndi W. Greenglass is a founding partner and senior vice president of strategic solutions at Diamond Marketing Solutions. Cyndi was named as one of the Top 100 Influential B2B Marketers by Crain's BtoB Magazine twice, and is nationally recognized for her industry leadership and expertise. She is an immediate past president of the Chicago Association of Direct Marketing, and past chair of the Direct Marketing Association Business-to-Business Council. She also serves on the DMA Government Affairs Committee.

Who Should Attend?

This Take 10 is perfect for B2B marketers who have a high-value product, a long sales cycle, or want to improve their conversion rates.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Develop a nurture process that moves your prospects through the sales funnel
  • Create an easy-to-implement communication and engagement plan
  • Establish key performance indicators (KPIs)

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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